CHRYSLER HISTORY
THE BADGE
The ribbon seal and silver wings first appeared on the radiator shell of the 1924 Chrysler Model B.
The circular gold, red and blue ribbon seal serves as a badge of quality to emphasise the car maker's integrity.
The silver wings are said to resemble a Viking helmet and emphasise a spirit of daring and of exploration. Some believe that they also pay homage to Mercury, the winged Greek deity and universal symbol of speed.
The badge disappeared when hood ornaments went out of fashion in the 1950s, only to return on the bonnet of the Chrysler Sebring Coupe in 1997.
