CHRYSLER HISTORY
1980'S
- Based on the proven K-car platform, Chrysler's first convertible, the LeBaron strikes a chord with open-air motorists.
- K-car vehicles are so popular that the company produces a limousine version and a Town and Country edition with wood-grain exterior panels.
- Lee Iacocca becomes the face of Chrysler and American automobile industry hero through a highly successful series of "New Chrysler" print and TV ads.
