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CHRYSLER HISTORY

1970'S

History: 1970's
  • NASA chooses Chrysler to produce Saturn 1 and Saturn 1B vehicles. The partnership is successful and includes the 1975 Apollo-Soyuz space mission.
  • Despite the launch of the Chrysler Cordoba, the US auto industry slumps due to a Middle-Eastern oil embargo and the fuel efficiency of Japanese imports.
  • In 1978 Lee Iacocca becomes Chrysler president and rekindles hope for US automobiles.