CHRYSLER HISTORY

1950'S

History: 1950's
  • The brand's "Beautiful Chrysler" advertising campaign reaches public consciousness.
  • The era's innovations include air-cooled brakes, the Hemi-head V8 engine and Hydraglide, the industry's first power steering unit.
  • NASCAR officials ban the 1955 Chrysler C-300 from sanctioned racing, due to the superior power of its 300hp Hemi-head engine.
  • Chrysler team up with CBS to offer "Highway Hi-Fi", a compact phonograph mounted under the dashboard.