CHRYSLER HISTORY

1930'S

History: 1930's
  • Inspired by watching fighter plane manoeuvres, engineer Carl Breer creates the 1934 Airflow.
  • Despite setting 72 speed records on Utah’s salt flats, the car is a financial failure.
  • Extreme publicity stunts which include driving the Airflow to the brink of a Pennsylvania cliff fail to lift sales.
  • Despite this, innovations like Fluid drive, a forerunner of automatic transmission helps the Chrysler Corporation turn a profit in 1934 and maintain growth throughout the 30s.