Cookies

Cookies may be set when you visit the Chrysler UK website. This information will explain how to reject or delete those cookies, if you wish. If you would like to read our Cookies Policy, this can be found in ‘Cookies’ section of our Privacy Cookies Policy.

Regulating and Deleting Cookies

Chrysler UK will not collect personal information about you using cookies. But if you wish to restrict or block any cookies set the website, this can be done by amending your internet browser settings. Your browser ‘Help’ function should tell you how to do this.

Please note that disabling cookies is likely to impact website functionality and your experience of the Chrysler UK website.

You can visit www.aboutcookies.org for information on how this can be done in a wide variety of internet browsers. There is also detail on how to delete cookies from your computer as well as more general information. To delete cookies from the internet browser of your mobile phone, you will need to refer to your mobile handset manual.

Chrysler UK uses a number of third party suppliers who also set cookies on the chrysler.co.uk website in order to deliver their services. If you would like more information about the cookies used by these suppliers, as well how to opt-out, please read sections 3 and 4.

Main Cookies on the chrysler.co.uk website

Cookie Name Purpose
Omniture-ID2 Omniture Tracking
Stores a new random value for every new user session which allows Omniture to track user movements on the website.
s_cc Omniture Tracking
Set and read by JavaScript to determine if cookies are enabled.
s_nr Omniture Tracking
Stores the date of the user visit and whether it is a repeat visit or a brand new visit.
s_sq Omniture Tracking
Set and read by JavaScript when the ClickMap functionality is enabled; it contains information about the previous link that was clicked on by the user.
s_campaign Omniture Tracking
Stores the campaign ID for a given user journey.
s_lastvisit Omniture Tracking
Stores the date in which the user last visited the website.
__utma Google Analytics Tracking
This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.
_utmb Google Analytics Tracking
This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method.
__utmc Google Analytics Tracking
Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.
__utmz Google Analytics Tracking
This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site.
__utmv Google Analytics Tracking
This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is only written if you have added the_setVar() method for the tracking code on your website page.
__utmx Google Analytics Tracking
This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site. See the Website Optimizer Help Center for more information.

Third Party Cookies set for UK Users

Cookie Name Purpose
Omniture Omniture provides anonymous statistical information to Chrysler UK. Omniture gathers data on behalf of Chrysler UK about visits to Chrysler UK website. Omniture uses cookies, log file data and code embedded on chrysler.co.uk. Chrysler UK uses this information to track volume of usage on the site and to help improve the services it provides to users. Information that Omniture collects is transferred to them in the United States of America. Chrysler UK confirms that Omniture satisfies the EU's data protection requirements.
How to reject or delete these cookies: http://www.omniture.com/en/privacy/2o7.
Doubleclick Doubleclick 'Spotlight Tags' are used to measure the effectiveness of online marketing campaigns for Chrysler UK.
How to reject or delete these cookies: http://www.doubleclick.com/privacy/dart_adserving.aspx.
Google Analytics Chrysler.co.uk uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the News App and compile reports for us on activity on the News App.
Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using the News App, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
How to reject or delete these cookies: http://www.google.com/intl/en/privacypolicy.html

Third Party Cookies Set for Users Outside the UK

Cookie Name Purpose
Omniture Omniture provides anonymous statistical information to Chrysler UK. Omniture gathers data on behalf of the Chrysler UK about visits to the Chrysler UK website. Omniture uses cookies, log file data and code embedded on chrysler.co.uk. Chrysler UK uses this information to track volume of usage on the site and to help improve the services it provides to users. Information that Omniture collects is transferred to them in the United States of America. Chrysler UK confirms that Omniture satisfies the EU's data protection requirements.
How to reject or delete these cookies: http://www.omniture.com/en/privacy/visualsciences/policy.
Doubleclick Doubleclick 'Spotlight Tags' are used to measure the effectiveness of online marketing campaigns for Chrysler UK.
How to reject or delete these cookies: http://www.doubleclick.com/privacy/dart_adserving.aspx.
Ad Serving (non-targeted) These cookies are set only for users outside the UK who will be visiting the international version of the website.
The advertisements seen by international users of the site are served by a number of third party ad serving providers, including DoubleClick, Advertising.com (AOL), Adviva.net (Specific Media), AdRevolver (BlueLithium-Yahoo!), 247realmedia.com, Atlas (atdmt), Mediaplex (ValueClick) and MediaMind (Eyeblaster), amongst others. The cookies accompanying the ads allow them and their advertisers to monitor the effectiveness of the ads (e.g. by using statistical analysis cookies) and make the ads more relevant to you (e.g. if you use our sites from outside of the UK, you may get ads from your local country).
How to reject or delete these cookies: http://www.doubleclick.com/privacy/index.aspx
http://advertising.aol.com/privacy
http://www.specificmedia.co.uk/privacy.php
http://info.yahoo.com/privacy/us/yahoo/adserving/
http://www.247realmedia.com/EN-US/privacy-policy.html
http://www.mediamind.com/Content.aspx?page=privacy_policy
http://www.atlassolutions.com/privacy
http://www.mediaplex.com/mojo-privacy-statement
Ad Serving (targeted) - AudienceScience Inc. (formerly Revenue Science, Inc.) These cookies are set only for users outside the UK who will be visiting the international version of the website.
AudienceScience works with advertisers, publishers and other businesses, to deliver targeted or personalized ads, to consumers. In order to target ads we create and use “audience segments”. These audience segments are based on data that is anonymously collected over time and across the Internet to determine or predict user characteristics, behaviour, or preferences.
How to reject or delete these cookies: http://audiencescience.com/privacy.asp.

Local Shared Objects (Flash Cookies)

Chrysler UK uses Adobe Flash Player to deliver some of its animation and video content on the chrysler.co.uk website. To improve the user’s experience of the website, Local Shared Objects - or ‘Flash Cookies’ are employed to provide features such as ‘auto-resume’ of video and the saving of your preferences. Flash Cookies are stored on a user's computer much the same as cookies are, however they cannot be managed at browser level.

How to Disable Flash Cookies

The Adobe website provides information on how to remove or disable Flash cookies for a specific domain like chrysler.co.uk: http://www.adobe.com/products/flashplayer/security.

Please be aware that restricting the use of Flash Cookies is likely to affect the features available to you for Flash based applications and if you disable your Flash cookies for the chrysler.co.uk website you will be unable to play most of the content.

Cookies Set by Third Party Sites

In some areas of the chrysler.co.uk website, we may embed photos and video content from websites such as YouTube and Flickr. Therefore when you visit a page with content embedded, you may be presented with cookies from these websites. Chrysler UK does not control the distribution of these cookies. You will need to check the relevant third party website for more information.

Sharing Tools

The chrysler.co.uk website carries embedded ‘share’ buttons to enable users of the site to share content with their friends in social networks. These sites may set a cookie when you are also logged in to their service. Chrysler UK does not control the distribution of these cookies. You will need to check the relevant third party website for more information.